dora czerna

I'm Dora – a certified product designer creating digital experiences, interfaces and visuals that focus on people and aim to make life better.digital experiences, interfaces and visuals

I have proudly worked with:

Orion-Loxley Consulting logo
tests & takeaways

Lessons from 15 unique A/B tests over two weeks

As part of a small team at MoneySuperMarket's Mortgages channel, we aimed to enhance form conversion rates and user experience. Over two weeks, we experimented and iterated, resulting in a 16% increase in broker form conversions, contributing to significant business metric improvements.

A/B TEST • rapid prototyping • user research • fintech • saas

project summary

A collection of projects with MoneySavingExpert

During a cost of living crisis and amidst rising interest rates, consumers encountered challenges navigating the mortgage market. Learn how we developed services for MoneySavingExpert, aiming to empower users with a better understanding of their financial options.

UX/UI Design • rapid prototyping • fintech • saas

Screen of Orion-Loxley Consulting's homepage
consulting

Developing an online presence for Orion-Loxley Consulting

Our collaboration focused on establishing the business' digital footprint and enhancing its online visibility through comprehensive website design and development.

design & development • content creation • SEO • webflow

dora czerna

I believe in always staying curious, so you will often find me researching and writing about different corners of the design world.digital experiences, interfaces and visuals

driven by

empathetic storytelling, human connection & tech for social good

superpowers

rapid prototyping, usability research,

Below you can find some curated examples of my articles for UX Collective, the leading design publication on Medium boasting over 450,000 readers.

Category

Peering into the accessibility of Dark Mode

An emerging trend in user interface design, Dark Mode’s USP seems to be its sustainability and easing the visual strain on our eyes. But how true are these notions — and how does it fare in terms of accessibility?

16 may, 2022 • 10 min read

Becoming type-sensitive with font psychology

The fonts you include in your designs can dramatically shape how they impact your audience and what emotions they evoke. Typography also drives a handful of other cognitive processes that often get overlooked — but we can remedy that.

14 August, 2022 • 10 min read

Category

The UX of (value-driven) storytelling

Most good stories leave you with a moral takeaway or a lesson learnt in some shape or form. In a similar fashion, brand narratives tend to incorporate values to represent what a company stands for, much like the heroes (or wise guides) of fairytales we read as children.

15 June, 2022 • 11 min read

Why Terms of Use practices need an ethical revamp

According to one study, 98% of people don’t read T&Cs and would (accidentally) give up their firstborn child just to use an app. But whose fault is it, really?

29 may, 2022 • 10 min read

dora czerna

If you'd like to connect, you can contact me below.digital experiences, interfaces and visuals

Whether you're looking to enhance user experiences, improve product outcomes, or simply explore design synergies, I would love to hear from you.

Get in touch

Made with dedication and constant tweaks.

Made with dedication, constant tweaks, and Roa's music.

Last updated by Dora on 6 June, 2024.

© 2024 Dora Czerna. All Rights Reserved.

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