As part of a small team at MoneySuperMarket's Mortgages channel, we aimed to enhance form conversion rates and user experience. Over two weeks, we experimented and iterated, resulting in a 16% increase in broker form conversions, contributing to significant business metric improvements.
A/B TEST • rapid prototyping • user research • fintech • saas
During a cost of living crisis and amidst rising interest rates, consumers encountered challenges navigating the mortgage market. Learn how we developed services for MoneySavingExpert, aiming to empower users with a better understanding of their financial options.
UX/UI Design • rapid prototyping • fintech • saas
Our collaboration focused on establishing the business' digital footprint and enhancing its online visibility through comprehensive website design and development.
design & development • content creation • SEO • webflow
Below you can find some curated examples of my articles for UX Collective, the leading design publication on Medium boasting over 450,000 readers.
An emerging trend in user interface design, Dark Mode’s USP seems to be its sustainability and easing the visual strain on our eyes. But how true are these notions — and how does it fare in terms of accessibility?
16 may, 2022 • 10 min read
The fonts you include in your designs can dramatically shape how they impact your audience and what emotions they evoke. Typography also drives a handful of other cognitive processes that often get overlooked — but we can remedy that.
14 August, 2022 • 10 min read
Most good stories leave you with a moral takeaway or a lesson learnt in some shape or form. In a similar fashion, brand narratives tend to incorporate values to represent what a company stands for, much like the heroes (or wise guides) of fairytales we read as children.
15 June, 2022 • 11 min read
According to one study, 98% of people don’t read T&Cs and would (accidentally) give up their firstborn child just to use an app. But whose fault is it, really?
29 may, 2022 • 10 min read
Hear directly from my satisfied clients and discover how I've helped them achieve their goals through tailored solutions, ensuring their success.
"Dora has gone above and beyond to bring together OLC's website. She took time to understand the target audience for the work we do and took proactive steps to make sure that our website stood out in a sector which rarely has a personable touch. Her work expertise with WebFlow is outstanding and I would highly recommend her as your number one choice for UI/UX design and SEO. She is truly an outstanding digital professional!"
– Prince Ofori,
Principle Consultant and Managing Director @ Orion-Loxley Consulting
