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As part of a small team at MoneySuperMarket's Mortgages channel, we aimed to enhance form conversion rates and user experience. Over two weeks, we experimented and iterated, resulting in a 16% increase in broker form conversions, contributing to significant business metric improvements.
A/B TEST • rapid prototyping • user research • fintech • saas
During a cost of living crisis and amidst rising interest rates, consumers encountered challenges navigating the mortgage market. Learn how we developed services for MoneySavingExpert, aiming to empower users with a better understanding of their financial options.
UX/UI Design • rapid prototyping • fintech • saas
Our collaboration focused on establishing the business' digital footprint and enhancing its online visibility through comprehensive website design and development.
design & development • content creation • SEO • webflow
Below you can find some curated examples of my articles for UX Collective, the leading design publication on Medium boasting over 580,000 readers.
An emerging trend in user interface design, Dark Mode’s USP seems to be its sustainability and easing the visual strain on our eyes. But how true are these notions — and how does it fare in terms of accessibility?
16 may, 2022 • 10 min read
AI can conjure photorealistic faces and dreamy landscapes in seconds, but ask it to write “Happy Birthday” on a cake and things get weird fast. The culprit is how these models learn to read, and the solution is trickier than it seems.
1 FEB, 2026 • 9 min read
The redesign tested well. Users hate it anyway. Welcome to the paradox that costs companies millions and leaves everyone baffled.
6 Feb, 2026 • 10 min read
We’re consuming more content than ever, and remembering less of it. Here’s what the research says about our shrinking focus — and what’s fuelling the problem.
26 JAN, 2026 • 9 min read
Hear directly from my satisfied clients and discover how I've helped them achieve their goals through tailored solutions, ensuring their success.
"Dora has gone above and beyond to bring together OLC's website. She took time to understand the target audience for the work we do and took proactive steps to make sure that our website stood out in a sector which rarely has a personable touch. Her work expertise with WebFlow is outstanding and I would highly recommend her as your number one choice for UI/UX design and SEO. She is truly an outstanding digital professional!"
– Prince Ofori,
Principle Consultant and Managing Director @ Orion-Loxley Consulting
